Case Study

Case Study

Lake Murray Currents

How we used search data to increase website users by 250%

Overview

Lake Murray Currents was started by a group of people who love Lake Murray in South Carolina. The online magazine’s goal is to be the premier online source for all things happening in the local community. As its digital agency of record, JMB Designs, LLC took on the challenge of launching the entire Lake Murray Currents digital experience and continues to successfully sustain the online community.

We designed and developed a responsive website. Then we implemented proven search engine optimization techniques and data analytics strategies to:



1. Grow their website users
2. Increase the number of sessions and pageviews
3. Decrease bounce rate

What We Did

1. Strategy and user research
2. Design across web & mobile
3. Platform architecture
4. Web development
5. Digital-first branding
6. Analytics and optimization

Outcomes (monthly average)

Key Takeaways

1. Analyze how users are finding the website
2. Data-driven website content
3. Ensure the architecture for web and mobile are the best for the user

1.

Analyze how users are finding the website

JMB Designs looked at year 1 data for LakeMurrayCurrents.com. The data showed that top user acquisition came from Organic Search.

This led us to create a strategy to match the content on the website with the top search terms used to show Lake Murray Currents in the organic search results.



2.

Data-driven website content

January 2020 organic search traffic increased 250% from November 2019 after we created content on the website based on top 2019 search results. All content used specific keywords and language to match search queries.

3.

Ensure the architecture for web and mobile are the best for the user

The Lake Murray Currents’ website users come to the site to get the latest information on lake levels and fishing in the community. Data showed us that ⅔ of the website users interact with the site on a desktop. The website was designed to allow for the lake levels and “Top News” to be found easily on the top of the website for both desktop and mobile users.